On July 31, the award ceremony of the College Award of the China University Advertising Arts Festival (hereinafter referred to as the College Award) in the 2025 Spring Games was held in Beijing Broadcasting Building.In the face of fierce competition from more than 1000 colleges and universities nationwide and more than 200000 creative entries, Cui Li, a student from Class 12302 of the Advertising Major of the School of Media, stood out and won three national level awards in one fell swoop at the copywriting track.
Cui Li, a student from the college, won the national silver medal for his work "All Mosquito Breezes Are Fearless, There is No More than One Olive";Both "Caring for You, Protecting You" and "Mutual Volume" won the national bronze prize.This award set a new record for our school to win individual awards in this competition - becoming the first student in our history to win three awards in a single competition.
It is reported that the Academy Award was founded in 1999, sponsored by the China Advertising Association and directed by the State Administration of Market Supervision and Administration. It is a national advertising creative competition for college students covering 1830 colleges and universities nationwide, with an annual participation scale of more than 1.5 million teachers and students.Focusing on the enterprise's actual combat proposition, the event attracts more than 400000 works to compete on the same stage every year. With a strict evaluation mechanism (including the joint evaluation of industry leaders and university scholars) and a grand prize of up to 50000 yuan, it has become one of the most valuable honors in the field of advertising education. The winning works not only represent the top level of youth creativity, but also an important resource for brand exploration of youth,It is known as "the cradle of advertising talents in China".
The Media College has always adhered to the educational philosophy of "promoting learning through competition and applying learning". By setting up a competition office and a team of competition teachers and students, it encourages students to actively participate in various professional competitions, cultivates students' innovative thinking and professional ability, and promotes students' all-round development.At present, the collection activity for the 2025 Academy Awards Autumn Competition has been launched, and more media students are expected to show themselves on the competition stage, so that every creativity will shine.
Award winning works:
The silver prize work "Mosquito wind is cowardly, and there is no more than one olive": "Mosquito wind is cowardly, and there is no more than one olive." - Lanju insecticide aerosol.This work skillfully combines the idioms "fear at the news" and "see everything at a glance" to highlight the efficiency of the product in a homophonic way.
Bronze prize work "Care about you, protect you": "Care about you, protect you." - Elephant mosquito repellent.This work touches the emotional resonance through simple words, reflecting the care of the product for users.
Bronze prize work "Mutual Roll": "You roll in the daytime, for life; I roll in the evening, for dreams." - smokeless, tasteless, non detachable olive mosquito repellent incense.Utilize the current popular "roll culture" to closely link product features with consumers' daily lives.
