On October 25th, the School of Media at Wuhan Textile University held a symposium on quantitative research in fashion media for the year 2025. Experts and scholars from Wuhan University, Huazhong University of Science and Technology, Zhengzhou University, China University of Geosciences (Wuhan), Guizhou University of Finance and Economics, and other universities, as well as more than 50 teachers and students from the school, attended the symposium, which was chaired by Ma Qing, the vice dean of the School of Media.
Representative of Professor Wang Haijun, Dean of the School of CommunicationcollegeI would like to extend a warm welcome and heartfelt thanks to all the guests.He introducedSchools and collegesIn recent yearsDevelopment situation.He pointed out that，Quantitative researchyesDecoding Fashion MediaResearchDifficulties, promoting high-quality industrial developmentImportant research tools。Hope that the teachers and students attending the meetingTake this seminar as an opportunity to focus on the application of quantitative methods in the field of fashion mediauserBehavior analysis, brand communication strategy and other core issues, through the collision of ideas to gather research consensus,Further promote the college's fashion media research to a new level。
At the meeting，Professor Liao Bingyi, School of Journalism and Communication, Wuhan University、Professor Zhou Liying, School of Business Administration, Guizhou University of Finance and Economics、Professor Feng Wenting, Jewelry College, China University of Geosciences (Wuhan)、Professor Deng Yuanbing, School of Journalism and Communication, Zhengzhou University、Professor Chen Wei, School of Journalism and Information Communication, Huazhong University of Science and Technology、Wang Haijun, Professor, School of Communication, Wuhan Textile UniversityRespectively from the advertising position placement strategy, virtual realitydigital techniqueapplication、fashionLuxury brand design elements、City image communicationInternational trust and cross-cultural communication, advertising sentence patternsAnd recycling willingnessconductThemesShare.
stayPostgraduate sub forum link，Xu Bozhong, Wuhan University、Chen Fuyu, Huazhong University of Science and Technology、Tian Yuhan, China University of Geosciences (Wuhan)、Li Shuoqiu，Chen Chaofeng, Wuhan Textile University、Jiang Meiqi, Chen Yan, Pan Yizi, etceightPostgraduatesAround algorithmSmart recommendation, advertising rhetoric, privacy management, sustainable fashion brand, social robot application, city brand communicationEtcconductLearnedReporting.ParticipationExperts and scholars one by onefromModel buildingResearch methods and theoriesdeduction、practiceApplication and other dimensions give professionalfingerGuide, frequent on-site interaction and strong academic atmosphere.
It is reported that this conference is the second symposium on quantitative research held by the School of Communication, which is committed to building a high-level academic exchange platform focusing on quantitative research in the field of fashion media, so as to promote the cross integration and innovative development between journalism and communication and other disciplines.
