In order to promote teachers and students to further study and master AI technology, actively embrace cutting-edge scientific and technological achievements, improve their professional quality and innovation ability, and expand their international vision, On the morning of March 17, the Media College invited a lecturer of user experience design from London University of the Arts João Marrucho , held The theme lecture of "Integration and Innovation of User Experience Design and AI".The lecture was presided over by Associate Professor Ye Ke of Digital Media System of Media College. More than 200 teachers and students gathered in the "Youth Reception Hall" of the "one-stop" student community in Nanhu Campus to share the academic feast.

João The in-depth interpretation was carried out around service design, artificial intelligence and the realization path of future vision.In the service design section, he guided teachers and students to re-examine the importance of design, and vividly explained the visualization process of user experience services by sharing practical cases of cooperation with banks.He emphasized that only by thinking from the user's perspective can we create an excellent user experience.When explaining AI, João He pointed out that AI is not a single technology, but the result of the synergy of multiple technologies. He encouraged students to work together with AI to explore The application potential of AI in the future.For the realization of future vision, João It is predicted that AI will be widely penetrated into various industries, such as AI civil servants, AI doctors and other roles may appear in the future.However, he also reminded that there are still many challenges in the use and supervision of AI, and there is still a long way to go.

At the end of the lecture, João We had a warm interaction with the on-site teachers and students, and patiently answered the questions raised by everyone.For students "Whether AI technology will replace designers" expressed concern, João express, AI technology is only an auxiliary tool, and the creativity and insight of designers are the irreplaceable core competitiveness.He encouraged students to actively embrace new technologies, master new technologies, constantly learn and explore, combine AI technology with design thinking, and create more innovative and socially valuable works.

Under the background of AI's comprehensive immersion in various fields, this lecture integrates international concepts and perspectives into innovative design, which not only provides a rare opportunity for teachers and students to communicate face to face with international experts, but also greatly inspires everyone to The interest and enthusiasm in the AI field have deepened the understanding of the integration and innovation of user experience design and artificial intelligence, and provided a useful reference for improving the professional quality and innovation ability of teachers and students.